HBO will soon make many of their shows and movies available on the Internet[reuters.com] for no additional charge, similar to what many other channel are already doing. In related moves, Wal-Mart recently suspended Internet movie rentals and Apple added movie rentals to its iTunes store.

While people are undoubtedly interested in accessing this type of content on-demand over the Internet, I wonder whether Wal-Mart’s move indicates an unwillingness in consumers to pay for such services. It will be interesting to see whether Apple has better success with their movie rentals.

Dominic Schulte

Dominic Schulte currently serves as the Managing Director of Security Services & Consulting at TRUE, where he is responsible for the execution of a wide range of security and regulatory compliance services. Previously, Dominic worked with the National Security Agency (NSA) as a Global Network Exploitation and Vulnerability Analyst in the National Security Incident and Response Center (NSIRC). He holds CISSP, QSA and CNSS 4011-4015 certifications.